CLIENT DETAILS:

Ferndale Family Dental is a trusted local dental clinic in Ferndale, Washington, known for providing compassionate, high-quality care in a welcoming, family-first environment. Their team combines professional expertise with a personal touch, making every visit feel like coming home.

CLIENT’S GOALS:

They want to shift the focus away from chasing trends and instead spotlight their real connection to the community. Ferndale Family Dental aims to build genuine trust, showcase the people behind the practice, and celebrate their loyal patients all while maintaining a warm, professional digital presence.

OUR STRATEGY:

We leaned into storytelling that feels local, relatable, and authentic. We highlighted patient testimonials, team moments, and behind-the-scenes glimpses that show the heart of the clinic. By prioritizing consistency over virality, we built a content approach that fosters trust, loyalty, and long-term engagement.