Ferndale Family Dental
Challenge:
Ferndale Family Dental’s social media relied heavily on stock images and generic dental visuals, which didn’t reflect their true personality or the close-knit community they serve. Their online presence felt distant compared to the warm, welcoming experience patients received in person.
What we did:
Social Media Management
We replaced stock photos and generic videos with authentic, in-practice photography, patient spotlights, and local event features.
We focused on story-driven content that celebrated the team’s personality and the heart of the Ferndale community.
By grounding their visuals in authenticity, we built a digital presence that mirrored their real-life reputation: trusted, approachable, and rooted in community.
Results:
This shift in approach resulted in noticeably higher engagement from local patients, strengthened relationships within the community, and an online presence that finally felt aligned with their real-life reputation. The new content strategy created a warm, approachable brand image that resonated deeply with their audience proving that meaningful, authentic storytelling can have just as much impact as chasing viral trends.
Ferndale Family Dental’s views increased by 11% in its first 2 weeks of posting using ad strategy and a strong loyalty pillar.
