Alexander Group Commercial Real Estate

Written By Dana Menard

Challenge

Commercial Real Estate Agent Alex Rodriguez needed a dedicated social media manager to establish and grow his online presence. His social media platforms had been inactive and had never been used for business purposes, so we were starting from scratch.

What We Did

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

The Werx Social team took full creative direction, developing a structured content strategy from the ground up. We provided:

  • Monthly content creation with tailored messaging and branding.

  • Two professional photoshoots to upgrade his headshots with a top-tier photographer.

  • Curation and editing of every video and photo to maintain a polished and cohesive aesthetic.

  • Strategic copywriting and caption development, ensuring his voice and expertise shined through.

  • Consistent posting on LinkedIn, Instagram, and Facebook to establish his professional social media presence and connect with his audience.

Results

In just a few months, Alex’s social media presence transformed from inactive to fully optimized and engaging. His professional brand became more recognizable, and his content began driving meaningful interactions. His audience on Instagram is still growing but started from 20 followers to now 182 without ads.

Goals Reached:

  • Increased Engagement with a unique engagement strategy for each platform.

  • Established Credibility as a knowledgeable commercial real estate professional

  • Enhanced his personal brand with professional imagery and polished content.





Dana Menard
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